The 14 B&C Paradise styles have the ability to turn the boring beautiful and to infuse everyday life with a sense of exoticism and excitement. Elements such as cut and details make people gorgeous. Leisure is at the heart of our B&C Paradise Collection. Designed to flatter the body and set the mind free to enjoy leisure activities, the collection opens up new opportunities for your business. Leisure is a growing part of our lifestyle, making it a promising segment for our market, all set to galvanise your promotional activities and messaging. B&C Paradise Collection brings a fresh and modern spin to your image, be inspired! B&C’s secret way to Paradise lies in its precious knits cut in cool fits with those state-of-the-art details. Made of premium quality 36 single ring-spun combed cotton, the B&C Paradise T-shirts are the finest and softest T-shirts you’ll ever find on the promotional market. The B&C Paradise weightless Superior Quality Single Jersey offers an incredibly smooth and consistent surface for decoration. We spared no details in creating our T-shirts. We hand selected the finest materials and put a rigorous development process in place. The innovative, superior quality of the long-fibres yarn and knit allows us to manufacture a premium lightweight T-shirt (110g/m²) for the utmost softness and comfort. At B&C we believe the leisure segment is opening the way to infinite new business opportunities for your marketing actions. And in 2014 B&C introduces breakthrough innovation: the B&C Paradise Collection - 14 styles in 7 trendy colours to effectively support your actions. Leisure activities are gaining an increasingly prominent position in the social landscape and are now recognised as an important lifestyle choice. Though leisure is individually defined, the most common themes are free time, recreational activities and a special state of mind. People needing to unwind are trying out an ever-growing range of hobbies, seeking escape in cool places, or spending time with friends as leisure also enhances social exchange. The B&C Paradise Collection was designed with this mind, to give you the best tools to tap into this growing market. B&C Paradise Collection instills a vibrant feel to your communication activities as it makes people look gorgeous and hence your image even more radiant. Breathe in, dive into colours, be inspired! For the perfect look, B&C Paradise adds the finishing touch with vibrant coloured espadrilles, the ultimate accessory for leisure time comfort and the easiest to pack and most versatile footwear to wear. The classic rope-soled shoe of the French Mediterranean is the hot new shoe, as men and women around the world discover the simplicity and comfort of the espadrille. First appearing in the Pyrenees mountains, espadrilles have become synonymous with summer and the casual ease of the Riviera. Over time, their appeal and look have found their way into modern fashion, and into the B&C Paradise Collection in Pacific shades. Colours are mesmeric, optical and stimulating... Dive into our Pacific Shades with confidence as they are in sync with retail trends for the upcoming Spring-Summer season. The eye-catching colour palette captures the Pacific shades where pink glow conveys a vibrant touch of energy, blossom pinks burst and flow seamlessly into deep blue, lush green and very soft grey. These fashionable Pacific shades are now also available in B&C Exact 190 line and B&C Safran line to offer you the latest trends in our iconic Collection. Take another look at the B&C Paradise Collection by experiencing the power of black, opening up a range of new opportunities for this uniquely fashionable collection. When night calls, Pacific shades fuse into one infinite colour: black, infusing a completely new dimension to the 14 B&C Paradise styles, adding a twist of rock attitude to the B&C Paradise Collection.